Protection of the company names, logos or goods and services designation

A trademark is a very strong instrument to protect:

• company names: word marks (business companies or individual entrepreneurs)
• logos: usually a graphic representation of the company name or of the product or service designation - figurative marks
• designation of the products or services: word marks or figurative marks, associated to a product or service
• publicity slogans, catchwords

A trademark strengthens its holder´s position on the market, because the rights from the trademarks are stronger than the rights from the non-registrated signs. It´s much more simple to prove an existence of a trademark, than to prove an unfair competition of another undertaking. The Community trademarks are protected in all member states of the EU.